To gather a range of response from my target audience I used both open and closed questions as I could turn closed questions into graphs to clearly show for example which image was preferred whereas closed questions could be used for the audience to give detailed responses to questions which asked their opinion.
Firstly we outlined our target audience as this was easier than attempting to appease a much wider demographic. We decided they would be around the age of 15-25, typically middle class yet from both genders so we had to make sure our products would satisfy all. We did this mainly by using an attractive protagonist whom males would 'benefit from' watching whilst females may idolise her and we used a cast of similar age range with a scenario they could perhaps relate to.
We asked questions concerning the music video during the planning stages thus the audience feedback heavily shaped our final product. We needed to ensure that our product would satisfy our target audience so we asked them questions such as what their preferred narrative would be and what aspects attract them to a music video in the first place. The results we got were that the majority of our audience would prefer a realistic storyline, preferably including a romantic theme. Due to this we scrapped our original idea, which was to do an animated piece, and replaced it with the storyline they recommended (which we have now) thus ensuring that we are meeting the needs of our target audience. We also cut the time of the song down as our target audience stated that much longer than 4 minutes and they would lose concentration.
Again, whilst planning the digipak I decided to ask my target audience questions to enable them to influence my final design. I learnt the picture is what attracted them the most and so I made sure my image was vibrant and eye catching to engage the audience, as well as the aesthetics I also learnt that my target audience preferred a digipak with 4 panels as it tended to include bonus material yet there was not 'too much going on' so it still appeared relatively simple yet striking. These responses also matched my research and so I was able to create a product including what my target audience had specified which adhered to the conventions aiding in its effectiveness.
In contrast to the other two products I asked questions after I had designed two alternate magazine adverts allowing my target audience to pick one they preferred and then comment on how they thought I could improve it. I did this as my research showed that many bands in the alternative genre replicated the image used on their digipak which meant that I was already certain that they would not oppose it but I still offered them an alternate advert to make sure I was meeting their needs as much as possible. The results showed that I was right as they did prefer the advert with the same image as on the digipak but they were also able to give me constructive criticism for example many believed that the image needed to be bigger to eliminate some white space. 
Audience feedback had a significant impact on all of my final products as throughout construction I was aware of how important it was for my products to meet their needs as they would be the ones I needed to attract. It is the audience who dictated which type of storyline they would enjoy most and the way in which they would like to see it presented as well as alerting me to what aspects of a digipak and magazine advert would attract them and encourage them to buy it. This level of input in my products also allowed them to engage with it as they felt they had been a part of the process, which indeed they had.
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