How effective is the combination of your main products and ancillary tasks?

To create synergy between the products thus making them easily identifiable to the audience there are certain features I have included throughout which I will now discuss.

The most prominent feature I feel is the use of the protagonist. To make the combination effective I used the female protagonist; Claudia, clearly identifiable by her mask, not only in the music video but also on the front of the digipak and magazine advert. This means that those who have viewed the advert for example will be able to make a link if they watch the music video and in turn will then be able to recognise the digipak, theoretically increasing revenue and creating a typical image for the band for fans to be able to instantly identify. It was also for this reason that the target audience voted for that particular image on the magazine advert.

The image used on the front of the digipak and magazine advert are identical allowing for the audience to make a direct link between the two. This technique I found was common within my genre thus my use of it is conforming to the conventions of an alternative bands marketing technique. I also used a long shot on the two ancillary tasks as this shot was often used in my music video to place emphasis upon the mise-en-scene and costumes rather than emotions. I did this to create an association between the products thus increasing the effectiveness as the similarities help increase the impact the products have upon the audience.

The colour yellow used in the ancillary tasks was due to the fact it has connotations of happiness, the name of the band, and also being a bright vibrant colour not only does it attract attention but it also provokes feelings also apparent in love. To mirror this in the music video the effect 'romantic' was applied as well as the use of low lighting which has connotations of romance. This reflects upon the narrative of the music video and the song's lyrics as the male is 'chasing' the object of his desire and in the ancillary tasks the fact the rabbit is positioned on a bike once again reflects the idea of pursuit. This creates a common theme through all 3 of the products.

Although the font 'John Handy LET' was used in both the ancillary tasks due to the limited choice on iMovie the music video has a different font yet both are effective in their own rights. The font used on the music video is what is likely to be used on MTV2, the channel we designed our music video for thus it is what our target audience would expect to see whereas the font used on the ancillary task is reflective of handwriting creating a personal feel which is common in our genre as I found in my research. It also is the bands 'signature' font which means it will become recognisable to fans if present on a selection of their advertising and merchandise.

The reason I feel the combination of the music video, digipak and advertisement is effective is due to the features I have picked out and replicated across the three products in order to create synergy and an image fans would instantly recognise. Some features can easily be identified throughout the products such as the use of colour and fonts whereas others hold connotations such as the image used on the ancillary tasks which reflects the narrative within the song present in the music video yet does not openly specify this. Through the use of these common features an effective combination has been formed allowing the audience to instantly relate the products to 'Happiness'.