To investigate how large their audience is television companies and advertisers pioneered new techniques of market research which involved quantitative surveys to help them count how many people they reached, however, this survey does not show whether or not the consumers enjoyed the particular program. We copied this technique when creating our questionnaire to enable us to see how many people would be inclined to watch our music video furthermore we included questions which will help us discover how many people will enjoy watching it and what aspects they will enjoy. The results of this will be used to help shape our music video and album cover as we want our music video to appeal to our target audience!

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